Pre-Suasion by Robert Cialdini

Cover of Pre-Suasion
by Robert Cialdini

Reviewed by Christopher Richards

A dangerous book

Which messages cause people to comply? Robert Cialdini’s new book addresses this question. Pre-Suasion is a revolutionary way to influence and persuade. Pre-suasion operates by creating favorable conditions a few moments before trying to influence. This is a powerful book, and not without its ethical concerns. Continue reading “Pre-Suasion by Robert Cialdini”

The Master Communicator’s Handbook

The Master Communicator’s Handbook by Teresa Erickson and Tim Ward
The Master Communicator’s Handbook by Teresa Erickson and Tim Ward

Reviewed by Christopher Richards

Your message won’t speak for itself

Whether you’re speaking to a child about putting on her shoes, or you’re head of an organization trying to solve a global problem, you need to understand and be understood. Continue reading “The Master Communicator’s Handbook”

Negotiating the Impossible

book cover
Negotiating the Impossible by Deepak Malhotra

Reviewed by Christopher Richards

Conflict is a fact of life

If you’ve ever tried to convince someone of your point of view, (and who hasn’t?) then Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without money or muscle) by Deepak Malhotra is a must-read. Negotiating the Impossible is a high-value book which offers its readers accessible and practical lessons in the art of negotiation. Continue reading “Negotiating the Impossible”

Online Marketing for Busy Authors

Online Marketing for Busy Authors: A Step-by-Step Guide by Fauzia Burke
Online Marketing for Busy Authors: A Step-by-Step Guide by Fauzia Burke

Reviewed by Christopher Richards

“Give me six hours to chop down a tree, and I will spend the first four hours sharpening the ax,” said Abraham Lincoln. Fauzia Burke’s book, Online Marketing for Busy Authors: A Step-by-Step Guide, is about preparing to generate readership for your book. Continue reading “Online Marketing for Busy Authors”

Style Guide

Style Guide by The Economist
Style Guide by The Economist (Economist Books)

Reviewed by Christopher Richards

Any style guide’s purpose is to make writing understandable—with the possible exception of academic writing. Style Guide by The Economist offers sound advice for business writers, particularly for people writing articles. Continue reading “Style Guide”

The Lean Product Playbook

Book Cover
The Lean Product Playbook: How to Innovate with Mimimum Viable Product and Rapid Customer Feedback by Dan Olsen

Reviewed by Christopher Richards

The Lean Product Playbook: How to innovate with Minimum Viable Products and Rapid Customer Feedback, by Dan Olsen, is aimed at software developer teams. But it has much to say to anyone building and marketing a product or service. Continue reading “The Lean Product Playbook”

The End of Average

The end of average book cover
End of Average: How We Succeed in a World That Values Sameness by Todd Rose

Reviewed by Christopher Richards

The End of Average by Todd Rose is about a widespread institutional perception of how individuality doesn’t matter, and why it should. Mr. Rose’s book could have been called, How We Came to Have Screwed-up Ideas, and What to Do About Them.

Continue reading “The End of Average”

Decisive

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Decisive: Howto make better choices in life and work by Chip and Dan Heath

Reviewed by Christopher Richards

Everyone needs to decide, yet deciding is no simple matter.

In Decisive: How to make better choices in life and work Chip and Dan Heath explain why the process of decision making is more effective than analysis. They then go on to show what a nuanced process looks like. In this short and popular book the authors have made a significant attempt to simplify complexity. Stories from businesses and personal life bring the concepts to life. Continue reading “Decisive”

Phishing for Phools

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Phishing for Phools: The economics of manipulation and deception by George A. Akerlof and Robert J. Shiller

Reviewed by Christopher Richards

Phishing for Phools: The economics of manipulation and deception, by George A. Akerlof and Robert J. Shiller

There’s a sucker born every minute. Whether circus promoter P.T. Barnum actually uttered those words is a matter of dispute. Yet there is reason to beware. Continue reading “Phishing for Phools”

Payback: Debt and the Shadow Side of Wealth

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Payback: Debt and the shadow side of wealth by Margaret Atwook

Reviewed by Christopher Richards

Margaret Atwood’s book, Payback: Debt and the Shadow Side of Wealth, is fascinating. Her list of glittering prizes is long. The reader is treated to a mature voice; a voice of wisdom and playfulness. In other words, she knows how to tell a good story. Continue reading “Payback: Debt and the Shadow Side of Wealth”