Don’t write your business book—plan first

Plan your business book
Don’t let your book get away from you. Plan first, write later

“Any organization that won’t take the trouble to be both clear and personal in its writing will lose friends, customers, and money.”

— William Zinsser, in his 30th anniversary classic, On Writing Well: The Classic Guide to Writing Nonfiction

Continue reading “Don’t write your business book—plan first”

Pre-Suasion by Robert Cialdini

Cover of Pre-Suasion
by Robert Cialdini

Reviewed by Christopher Richards

A dangerous book

Which messages cause people to comply? Robert Cialdini’s new book addresses this question. Pre-Suasion is a revolutionary way to influence and persuade. Pre-suasion operates by creating favorable conditions a few moments before trying to influence. This is a powerful book, and not without its ethical concerns. Continue reading “Pre-Suasion by Robert Cialdini”

Perfectionism will kill your writing

Image of snooty man
Perfectionism isn’t excellence, diligence, or accuracy. Neither is it tenaciously doing the best you can. Perfectionism is intolerance of a necessary learning process.

Think about how an infant  learns to walk. He doesn’t give up the first time he falls down. He doesn’t think to himself, “This walking stuff is not for me. I’m no good at it. I’ll crawl through life.” Continue reading “Perfectionism will kill your writing”

Toastmasters value

Toastmasters mentor pinI recently rejoined a local Toastmasters club after a hiatus of some twelve years. Toastmasters International is a non-profit educational speakers’ organization offering a rich arena for its members to develop connection, confidence, and clarity, and also have some fun. These are life skills worth cultivating. Membership fees are low, which makes the organization open to almost everyone. Continue reading “Toastmasters value”