In the Argument Clinic, a sketch from Monty Python’s Flying Circus, an absurdist comedy series, a man pays for a five-minute argument. The customer goes to a room where a man behind a desk hurls abuse at him. The customer interrupts saying he paid for a five-minute argument, and this is not an argument. The abuse hurler apologizes explaining this is Abuse, Argument is next door. Continue reading “The art of persuasion 2: How to argue”
George Orwell once wrote that a classical education would be impossible without corporal punishment. Maybe that’s why it isn’t taught in school today. A classical education was demanding. It included rhetoric: the art of effective speaking and writing.
Why should readers read your book? Every business book has a value proposition. Writing a one-sentence reply will help clarify your thinking. Most of us form opinions quickly. And this is true when it comes to business book titles and introductions. First impressions count.
Any style guide’s purpose is to make writing understandable—with the possible exception of academic writing. Style Guide by The Economist offers sound advice for business writers, particularly for people writing articles. Continue reading “Style Guide”