Don’t write your business book—plan first

Plan your business book
Don’t let your book get away from you. Plan first, write later

“Any organization that won’t take the trouble to be both clear and personal in its writing will lose friends, customers, and money.”

— William Zinsser, in his 30th anniversary classic, On Writing Well: The Classic Guide to Writing Nonfiction

Continue reading “Don’t write your business book—plan first”

Perfectionism will kill your writing

Image of snooty man
Perfectionism isn’t excellence, diligence, or accuracy. Neither is it tenaciously doing the best you can. Perfectionism is intolerance of a necessary learning process.

Think about how an infant  learns to walk. He doesn’t give up the first time he falls down. He doesn’t think to himself, “This walking stuff is not for me. I’m no good at it. I’ll crawl through life.” Continue reading “Perfectionism will kill your writing”

Style Guide

Style Guide by The Economist
Style Guide by The Economist (Economist Books)

Reviewed by Christopher Richards

Any style guide’s purpose is to make writing understandable—with the possible exception of academic writing. Style Guide by The Economist offers sound advice for business writers, particularly for people writing articles. Continue reading “Style Guide”