The art of persuasion 2: How to argue

Image of man puzzling over jigsaw pieces
Structure of argument, how to argue

What is an argument?

In the Argument Clinic, a sketch from Monty Python’s Flying Circus, an absurdist comedy series, a man pays for a five-minute argument. The customer goes to a room where a man behind a desk hurls abuse at him. The customer interrupts saying he paid for a five-minute argument, and this is not an argument. The abuse hurler apologizes explaining this is Abuse, Argument is next door. Continue reading “The art of persuasion 2: How to argue”

The art of persuasion 1: Rhetoric

illustration of speaker with masks
Rhetoric: The art of persuasion

George Orwell once wrote that a classical education would be impossible without corporal punishment. Maybe that’s why it isn’t taught in school today.  A classical education was demanding. It included rhetoric: the art of effective speaking and writing.

Continue reading “The art of persuasion 1: Rhetoric”

Don’t write your business book—plan first

Plan your business book
Don’t let your book get away from you. Plan first, write later

“Any organization that won’t take the trouble to be both clear and personal in its writing will lose friends, customers, and money.”

— William Zinsser, in his 30th anniversary classic, On Writing Well: The Classic Guide to Writing Nonfiction

Continue reading “Don’t write your business book—plan first”

Decisive

book cover image
Decisive: Howto make better choices in life and work by Chip and Dan Heath

Reviewed by Christopher Richards

Everyone needs to decide, yet deciding is no simple matter.

In Decisive: How to make better choices in life and work Chip and Dan Heath explain why the process of decision making is more effective than analysis. They then go on to show what a nuanced process looks like. In this short and popular book the authors have made a significant attempt to simplify complexity. Stories from businesses and personal life bring the concepts to life. Continue reading “Decisive”

Age of the Unthinkable

book cover image
The Age of the Unthinkable by Joshua Cooper Ramo

Reviewed by Christopher Richards

The Age of the Unthinkable: Why the new world disorder constantly surprises us and what we can do about it, by Joshua Cooper Ramo

We may crave simple and easy-to-comprehend ideas but the world is complex. The Age of the Unthinkable relies on Chaos Theory for its perspective on a world where old ways of thinking no longer apply. Continue reading “Age of the Unthinkable”