Purpose, relevancy, and ideas

purpose, relevancy, and ideas in writing: men chasing ideas

 Have a purpose

Purpose, relevancy, and ideas in business writing

In the 1987 comedy, Planes, Trains, and Automobiles, stressed marketing executive, Neal Page (Steve Martin), is reluctantly trapped in a shared hotel room with an optimistic and talkative curtain-ring salesman, Del Griffith (John Candy). Del mindlessly can’t stop talking about the mundane and boring details of his life. Eventually Neal loses his cool. After a long tirade, he shouts, “And here’s another thing: Have a point! It makes it so much more interesting for the listener.” Continue reading “Purpose, relevancy, and ideas”

The art of persuasion 1: Rhetoric

illustration of speaker with masks
Rhetoric: The art of persuasion

George Orwell once wrote that a classical education would be impossible without corporal punishment. Maybe that’s why it isn’t taught in school today.  A classical education was demanding. It included rhetoric: the art of effective speaking and writing.

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Don’t write your business book—plan first

Plan your business book
Don’t let your book get away from you. Plan first, write later

“Any organization that won’t take the trouble to be both clear and personal in its writing will lose friends, customers, and money.”

— William Zinsser, in his 30th anniversary classic, On Writing Well: The Classic Guide to Writing Nonfiction

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Age of the Unthinkable

book cover image
The Age of the Unthinkable by Joshua Cooper Ramo

Reviewed by Christopher Richards

The Age of the Unthinkable: Why the new world disorder constantly surprises us and what we can do about it, by Joshua Cooper Ramo

We may crave simple and easy-to-comprehend ideas but the world is complex. The Age of the Unthinkable relies on Chaos Theory for its perspective on a world where old ways of thinking no longer apply. Continue reading “Age of the Unthinkable”