Pre-Suasion by Robert Cialdini

Cover of Pre-Suasion
by Robert Cialdini

Reviewed by Christopher Richards

A dangerous book

Which messages cause people to comply? Robert Cialdini’s new book addresses this question. Pre-Suasion is a revolutionary way to influence and persuade. Pre-suasion operates by creating favorable conditions a few moments before trying to influence. This is a powerful book, and not without its ethical concerns. Continue reading “Pre-Suasion by Robert Cialdini”

Negotiating the Impossible

book cover
Negotiating the Impossible by Deepak Malhotra

Reviewed by Christopher Richards

Conflict is a fact of life

If you’ve ever tried to convince someone of your point of view, (and who hasn’t?) then Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without money or muscle) by Deepak Malhotra is a must-read. Negotiating the Impossible is a high-value book which offers its readers accessible and practical lessons in the art of negotiation. Continue reading “Negotiating the Impossible”

Style Guide

Style Guide by The Economist
Style Guide by The Economist (Economist Books)

Reviewed by Christopher Richards

Any style guide’s purpose is to make writing understandable—with the possible exception of academic writing. Style Guide by The Economist offers sound advice for business writers, particularly for people writing articles. Continue reading “Style Guide”

The End of Average

The end of average book cover
End of Average: How We Succeed in a World That Values Sameness by Todd Rose

Reviewed by Christopher Richards

The End of Average by Todd Rose is about a widespread institutional perception of how individuality doesn’t matter, and why it should. Mr. Rose’s book could have been called, How We Came to Have Screwed-up Ideas, and What to Do About Them.

Continue reading “The End of Average”

Decisive

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Decisive: Howto make better choices in life and work by Chip and Dan Heath

Reviewed by Christopher Richards

Everyone needs to decide, yet deciding is no simple matter.

In Decisive: How to make better choices in life and work Chip and Dan Heath explain why the process of decision making is more effective than analysis. They then go on to show what a nuanced process looks like. In this short and popular book the authors have made a significant attempt to simplify complexity. Stories from businesses and personal life bring the concepts to life. Continue reading “Decisive”

Phishing for Phools

book cover
Phishing for Phools: The economics of manipulation and deception by George A. Akerlof and Robert J. Shiller

Reviewed by Christopher Richards

Phishing for Phools: The economics of manipulation and deception, by George A. Akerlof and Robert J. Shiller

There’s a sucker born every minute. Whether circus promoter P.T. Barnum actually uttered those words is a matter of dispute. Yet there is reason to beware. Continue reading “Phishing for Phools”