Purpose, relevancy, and ideas

purpose, relevancy, and ideas in writing: men chasing ideas

 Have a purpose

Purpose, relevancy, and ideas in business writing

In the 1987 comedy, Planes, Trains, and Automobiles, stressed marketing executive, Neal Page (Steve Martin), is reluctantly trapped in a shared hotel room with an optimistic and talkative curtain-ring salesman, Del Griffith (John Candy). Del can’t stop talking about the boring details of his life. Eventually Neal loses his cool. After a long tirade, he shouts, “And here’s another thing: Have a point! It makes it so much more interesting for the listener.” Continue reading “Purpose, relevancy, and ideas”

Pre-Suasion by Robert Cialdini

Cover of Pre-Suasion
by Robert Cialdini

Reviewed by Christopher Richards

A dangerous book

Which messages cause people to comply? Robert Cialdini’s new book addresses this question. Pre-Suasion is a revolutionary way to influence and persuade. Pre-suasion operates by creating favorable conditions a few moments before trying to influence. This is a powerful book, and not without its ethical concerns. Continue reading “Pre-Suasion by Robert Cialdini”

Decisive

book cover image
Decisive: Howto make better choices in life and work by Chip and Dan Heath

Reviewed by Christopher Richards

Everyone needs to decide, yet deciding is no simple matter.

In Decisive: How to make better choices in life and work Chip and Dan Heath explain why the process of decision making is more effective than analysis. They then go on to show what a nuanced process looks like. In this short and popular book the authors have made a significant attempt to simplify complexity. Stories from businesses and personal life bring the concepts to life. Continue reading “Decisive”