Purpose, relevancy, and ideas

purpose, relevancy, and ideas in writing: men chasing ideas

 Have a purpose

Purpose, relevancy, and ideas in business writing

In the 1987 comedy, Planes, Trains, and Automobiles, stressed marketing executive, Neal Page (Steve Martin), is reluctantly trapped in a shared hotel room with an optimistic and talkative curtain-ring salesman, Del Griffith (John Candy). Del can’t stop talking about the boring details of his life. Eventually Neal loses his cool. After a long tirade, he shouts, “And here’s another thing: Have a point! It makes it so much more interesting for the listener.” Continue reading “Purpose, relevancy, and ideas”

The art of persuasion 2: How to argue

Image of man puzzling over jigsaw pieces
Structure of argument, how to argue

What is an argument?

In the Argument Clinic, a sketch from Monty Python’s Flying Circus, an absurdist comedy series, a man pays for a five-minute argument. The customer goes to a room where a man behind a desk hurls abuse at him. The customer interrupts saying he paid for a five-minute argument, and this is not an argument. The abuse hurler apologizes explaining this is Abuse, Argument is next door. Continue reading “The art of persuasion 2: How to argue”

Pre-Suasion by Robert Cialdini

Cover of Pre-Suasion
by Robert Cialdini

Reviewed by Christopher Richards

A dangerous book

Which messages cause people to comply? Robert Cialdini’s new book addresses this question. Pre-Suasion is a revolutionary way to influence and persuade. Pre-suasion operates by creating favorable conditions a few moments before trying to influence. This is a powerful book, and not without its ethical concerns. Continue reading “Pre-Suasion by Robert Cialdini”

Perfectionism will kill your writing

Image of snooty man
Perfectionism isn’t excellence, diligence, or accuracy. Neither is it tenaciously doing the best you can. Perfectionism is intolerance of a necessary learning process.

Think about how an infant  learns to walk. He doesn’t give up the first time he falls down. He doesn’t think to himself, “This walking stuff is not for me. I’m no good at it. I’ll crawl through life.” Continue reading “Perfectionism will kill your writing”