I recently rejoined a local Toastmasters club after a hiatus of some twelve years. Toastmasters International is a non-profit educational speakers’ organization offering a rich arena for its members to develop connection, confidence, and clarity, and also have some fun. These are life skills worth cultivating. Membership fees are low, which makes the organization open to almost everyone. Continue reading “Toastmasters value”
How should you begin writing your business book? Continue reading “Start writing your business book”
“NOW HEAR THIS.” The U.S. Navy uses this phrase to command attention over a ship’s speaker system. Attention is the first order of business whether you’re giving a speech, writing a headline, or attempting to flag down that snooty waiter. Continue reading “Now hear this! Attention first”
It doesn’t matter whether you’re writing a book, governing a country, running a business, becoming sick, or getting well, everything is in process. Do you know where you are in the cycle? Continue reading “Four stages of just about anything”
Why should readers read your book? Every business book has a value proposition. Writing a one-sentence reply will help clarify your thinking. Most of us form opinions quickly. And this is true when it comes to business book titles and introductions. First impressions count.
Reviewed by Christopher Richards
Any style guide’s purpose is to make writing understandable—with the possible exception of academic writing. Style Guide by The Economist offers sound advice for business writers, particularly for people writing articles. Continue reading “Style Guide”